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The PROCIDA boutique was born in the 60s from an idea of
Gennaro and Maddalena Procida.
Fine linens and fabrics as the first items on a long journey that continues to this day through the generations.

Times change, and so do fashions. From the 1980s, commercial brands emerged, and a whole new sector emerged: men's formal wear.
From that moment on, the PROCIDA boutique was no longer the same but a container of research and uniqueness.

Even today, it remains the city's number one choice for those who want to indulge in tasty, high-quality products.

Not just research but above all hospitality and friendliness.
The customer is not just a simple buyer but someone who deserves a pleasant and useful purchasing experience.